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Blacks are An Untapped Beauty Market

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By: TOM BRANNA

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African-Americans spend about $6 billion on health and beauty aids annually, 11.2% more than the general market, according to studies by the Hunter-Miller Group, Chicago. This makes African-Americans a golden opportunity in the health and beauty aids market. According to Hunter Miller, blacks account for about 30% of all hair care product purchases. Hunter miller estimates 70-80% use chemical relaxers, the largest hair category. Skin care is also of primary concern among blacks, with 37% citi...

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